As part of the branding process, after carefully listening to the client’s mission, values and direction, I usually begin with the logo design.
For me, this is the first thing I associate a business with, and I take this process seriously. Often, during the initial stages of logo creation, the ideas for the rest of the brand visuals begin to develop, so that the logo becomes the seed for the entire branding package. Here I have provided examples of some of the logos I’ve done that I am especially fond of.
This client wanted a logo for his dental crown business. He specified that it should depict both artistry and technology, to emphasize the process he used to make the crowns. I created this image of a hand-drawn molar, with one root generated from a grid and the rest filled in with paint.
A well-established fine dining restaurant in Winston-Salem, NC was looking to update their logo and came to me based on previous work I had done for one of the owner's other restaurants. I presented two ideas, one was a simplified version of the old logo, with a less swirly calligraphic typeface used, and the other was a more free, handwritten typeface. The client decided to replace the "B" in one design with the "B" in the other design, and the result is seen here. My goal with the typeface choice was to create something that looked like it was written 150 years ago, like a mid-nineteenth century love letter.
Originally this client wanted something very straight and rigid. I asked him if I could show him other ideas, and he was open to that. For an upscale seafood restaurant, I felt it needed something that would stand out against a sea of generic shopping center storefront signs and chain restaurants. At the same time, I wanted the design to literally look like it had been written with water. The client was overwhelmingly happy with the result, and came back to me when he wanted to redesign another restaurant logo.
Dr. Wiggy is a local physician who has created a social media brand for his integrative health practice. He needed something that would convey holistic and natural health in order to emphasize treatment of the root problem rather than medicating the symptoms. I designed the logo, using a leaf to symbolize natural health.
This logo was created for a local real estate office. I created a stylized compass as a play on "Safari" and to illustrate the business motto "Leading you home."
The original logo used Papyrus font, and so it had to be changed to something better. I made this logo as part of a larger branding package for a sign printer, using the hanging signs on buildings in Old Salem as inspiration for the icon.
Sound Lizzard Productions is a local recording studio in Winston-Salem, NC. The client liked this idea, which simply illustrates the name.