Case Study: Axiom America
Since 2004 Axiom America has positioned itself as a full sales and service business for the growing garment decoration and textile finishing market. In 2015, the company began to also move into a higher-end sector: wide-format textile printing and related digital technologies. Knowing there was a need to establish a more refined and cohesive brand and marketing strategy, Axiom America hired me as graphic designer for a new marketing team.
Case Study: 815 Events
A startup event DJ service needed a complete brand design which established the company as a professional, elegant, customer-focused business. I was hired to create a package which included web, print and logo designs which gave the impression of a higher-caliber business than the competition.
Case Study: Long Wireless Communications
When Long Wireless Communications decided to expand it’s successful used cell phone sales business into MVNO service plan dealership, they hired my services to develop a branding package which would make them fit in with the service providers whose plans they were offering. Through research and experience, I was able to create a design that would help to grow the business into one of the top prepaid dealers in North Carolina.
My first job as a graphic designer was with a small newspaper in North Carolina. It was there I learned the ins-and-outs of offset printing and prepress work.
As part of the branding process, after carefully listening to the client’s mission, values and direction, I usually begin with the logo design.
Products, Web and Illustration
Over the years I’ve worn many hats, which has made me versatile as a designer and pretty good at picking up new skills as I work.