A startup event DJ service needed a complete brand design which established the company as a professional, elegant, customer-focused business. I was hired to create a package which included web, print and logo designs which gave the impression of a higher-caliber business than the competition.
815 Events was started by a professional DJ with years of experience working for other companies. He wished to establish his own business as a brand which reflected his experience and professionalism while appearing as a larger, more established service. While researching the competition, we found a lot of DJ services either put the focus on the DJ instead of the customer, or they had very unpolished, outdated designs. Therefore, I decided to create an upscale, elegant brand image, using typography inspired by high-end fashion, a vintage-style subtle pattern, and dark blacks against bright platinum coloring. The logo was inspired by wine and champagne labels, and designed to fit in well at wedding receptions and corporate events. The website showcases large professional event photography on the home page, framing brand’s summary statement, “We create lifetime experiences.”
As a result of the branding, 815 Events has seen exponential growth into a full DJ and event coordination service. The company has received overwhelmingly positive reviews on websites such as Wedding Wire and The Knot, and preferred vendor status at many of the top event venues in the Triad of North Carolina.